Information and music
To answer the question, “How do we reach people?” This program utilizes the way that the brain’s different hemispheres function. The left side is responsible for words. The right side is responsible for music.
Music trains the brain for higher learning and it has a powerful effect on the Limbic System (Emotion Center). This is located in the center of the brain and is the gateway to long-term memory. Moreover, it can help bridge the two hemispheres. Words synchronized with music need little conscious effort to learn.
In answer to, “How do we make them care about what we care about?” It is important to use the precious, little time that each person spends in front of an exhibit. For example, it is truly fun and interesting to learn that a white polar bear’s hair is hollow and that he has black skin. However, that information may not convey what you care about.
We must be courageous and trust everyone with the important information that we have which is both imperative and practical.
Finally, addressing the question, “How do we inspire them to action?” This is done by teaching healthy practices and alternatives and introducing them to the ways of others for integration with our own ways. Regional music from around the world, relevant to the animal exhibits, is used to lift and inspire your visitors while providing positive and informative changes that are currently in progress.
Succinctly, music and information have been integrated for a new kind of education using today's technology for a more cohesive, thought-provoking and entertaining experience for the visitor.